EXAM

ADVERTISING DESIGN & INTRO TO ADVERTISING DESIGN

100pts Total

Put contest number in upper left hand corner

True or False - 40pts
 (4pts/ea)

  1. Landscape orientation is taller than it is wide.

  2. Vectors are best designed in Illustrator.

  3. Thumbnails are small, initial sketches of how to layout your design.

  4. Canva is an easier-to-use design program.

  5. A Brand or Style Guide shows you where to cut a document.

  6. A logo is always black and white.

  7. DPI stands for Data Per Input.

  8. Bleed is when the ink in your printer cartridge makes a mess.

  9. Pixelated image means it is of low quality.

  10. There is only one way to design for advertisements.

Multiple Choice - 50pts
(10pts/ea)

11. Digital projects should be set up in which color mode?
A. PMS B. RGB C. CMYK

12. An example of AI at work in Photoshop is:
A. Content-Aware Fill B. Warp C. Generative Fill

13. Optimal resolution for most print projects is:
A. 72dpi B. 300dpi C. 1,000dpi

14. The technique for adjusting space between letters is called:
A. Kerning B. Leading C. Spacing

15. Ideal number of fonts for an advertisement?
A. 1 B. 2-3 C. 5+

Sketch - 10pts
(10pts/ea)

16. Sketch a portrait orientated document and clearly label:
safe zone/live area
trim
bleed